csmonitor.com - The Christian Science Monitor Online

Online reader profile

Monitor readers tend to be mature, successful, and financially comfortable. The typical Monitor reader is well-educated, well-traveled, and well-read, drawing from a wide range of thoughtful resources to build an understanding of events and issues. Monitor readers support balanced and constructive journalism and see the Monitor as its highest embodiment. They think more highly of companies because they advertise in the Monitor and are more likely to buy from them because of their Monitor advertising.

Affluent	• The average income is $72,168.
Well-educated	• 70% hold a four-year college degree. • 30% hold a postgraduate degree.
Sophisticated Web Users	• 33% have purchased a new computer system in the last 12 months. • 70% have purchased financial software, office/business applications and education software. • 59% spent over 10 hours per week online.
Web Shoppers	• 70% have made a purchase online. • 76% plan to purchase online in the future. • 42% have purchased a book online.
Well-traveled	• 23% have taken a foreign trip in the last twelve months. • 58% have traveled domestically by air over the last twelve months.
Investors	• One in ten have conducted a stock or mutual fund transaction online. • 38% have investment portfolios between $50,000 and $1,000,000 plus. • Average investment portfolio is $197,329.
Age	• Average age is 47.
Gender	• Women 36% • Men 64%
Occupation	• 53% are professional or managerial.

CSMonitor.com Audience Survey, The Laredo Group, Inc.