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Instead of a global event highlighting its qualities as rapidly advancing economy, Bahrain received a storm of attention over its use of tear-gas, birdshot, and torture against democracy protesters.
The Sunni monarchy, with a Shiite-majority population, ended the weekend with a fresh black eye. Sure, the event went on, but only after tens of thousands of protesters took to the streets, the daughter of human rights activist Abdel Hadi al-Khawaja was arrested as she protested against her father's indefinite detention, and motor-sport journalists were forced to to tackle politics and oppression, rather than tactics and technology, in their columns. (Ahead of the race, F1 correspondent Kevin Eason of The Times wrote, "whatever happens in Bahrain this weekend, F1 has underlined its unenviable image as amoral and greedy.)
Marc Lynch, writing in Foreign Policy, had this take on events:
"This week's Formula One-driven media scrutiny has ripped away Bahrain's carefully constructed external facade. It has exposed the failure of Bahrain's regime to take advantage of the breathing space it bought through last year's crackdown or the lifeline thrown to it by the Bahrain Independent Commission of Inquiry. That failure to engage in serious reform will likely further radicalize its opponents and undermine hopes for its future political stability."
Bahrain has plenty of international supporters. Saudi Arabia dispatched troops to Manama to help in the crackdown against protesters last year. And Bahrain is crucial to the United States's regional-security strategy, playing home to the US Navy's Fifth Fleet (a key component in any future military showdown with Iran), which is no doubt a big reason why the Obama administration has treated with kid gloves the country's recent human rights record.
But Bahrain faces an increasingly sectarian opposition at home. So what's the embattled monarchy to do? Apparently, appoint Samira Rajab as its new minister of information to help improve its global image. She has long been opposed to the US agenda in the Middle East and has a track record of stirring up sectarian tensions.
"The Bahrainis spend an enormous amount of energy and money to control their image ... but they're clearly losing the narrative war," says Toby Craig Jones, a Rutgers historian who studies the Gulf. "They're not winning the message and then they do stuff like this. It's very strange."
How strange? The public-image manager for a key US ally is a fan of Saddam Hussein, who was deposed by US troops and executed by the Iraqi government in 2006, and has frequently attacked the US role in the region.
How much of a fan? Ms. Rajab wrote after Hussein's execution that he was a "martyr" and a "freedom fighter" who had defied "Anglo-American arrogance." She characterized the US war in Iraq as the work of "crusaders" and praised Hussein's past efforts to obtain a nuclear weapon.