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Stephen Colbert cheers Shani Davis in Vancouver Olympics

Shani Davis went for gold today – and got it. One of his sponsors: Stephen Colbert of the 'Colbert Report,' who was in Vancouver to watch the race.

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“Without me, they would be racing on butter knives nailed to a pair of [sneakers],” Colbert said on his show.

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Colbert was then made an official member of the US Team, with the title "assistant sport psychologist," and has since accepted an invitation from the City of Richmond, the home of the Olympic speedskating venue, to be the official Oval ombudsman.

In similar publicity stunts, the comedian has lent his name to a NASA treadmill used in the international space station (COLBERT) and to a Ben & Jerry's Ice Cream flavor (Americone Dream).

But Colbert said he'll bring more than comedy to the Games.

“We’ll bring snow because I don’t think Vancouver has any,” he said earlier this week in an interview with the Associated Press, taking a dig at an Olympics where officials have had to truck and fly in enough snow for the snowboarding and freestyle skiing events, with some even calling it the "Rain Games."

Colbert has also tried bobsledding and curling. Click here to see him ride a broom as if playing Quidditch during a curling match against the US team, shouting to the 'sweepers' at one point, "I want to be able to eat off that ice!" And here he is zooming down the Lake Placid bobsled track, which he likened to "riding down a hill in an open casket":

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