Changing the world, McDonald's style: 5 great social franchises
Social franchises – businesses with a charitable purpose – develop and market cheap, innovative products that solve a social problem. Here are five examples.
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While these claims might be a bit overstated, social franchising works. The best examples come from sectors as diverse as nutrition and sustainable energy, but they all share common threads:
There’s usually an existing market failure, a simple business model that can be used over and over again, a partnership between transnational and local NGOs, and – ultimately – a cheap, innovative product or process that does what the market didn’t.
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Global Envision has covered a number of franchises in the past. Here’s how our five favorites work:
Tiendas de la Salud, Guatemala
With expertise from Mercy Corps and money from the Linked Foundation, a pilot project brought 36 franchised stores to rural Guatemala, where 53 percent of the population lives in poverty. The stores provide affordable generic medications where health services are otherwise nonexistent. The business model has been so successful that it was purchased by local commercial pharmacy chain Farmacias de la Comunidad, which has plans to expand the project to rural areas across the country.
Read more here.
Founder Michel Lescanne had already revolutionized malnutrition treatment with Plumpy’Nut, a peanut and milk product that would allow patients to regain strength and recover at home rather than taking an expensive and often lengthy trip to the hospital. Taking a cue from McDonald's and Coca Cola, local manufacturers and distributors get the product to their markets, and Nutriset collects a royalty fee. This keeps Plumpy’Nut cheap, while Nutriset gets paid so they can do more research.
Read more here.