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Invisible Children responds to critics of Joseph Kony 2012 campaign

Invisible Children's chief executive defended his NGO's 'thoughtful and strategic' campaign against the murderous militia leader Joseph Kony.

By Scott BaldaufStaff Writer / March 13, 2012

A box full to the brim with Kony 2012 campaign posters are shown at the Invisible Children movement offices in San Diego, last week.

John Mone/AP

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The campaign to stop Joseph Kony has responded to criticism and renewed its call to arrest the Ugandan militia leader who has murdered tens of thousands, displaced more than 1 million, and conscripted at least 30,000 child soldiers by force.

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In a video released on the Invisible Children website, chief executive Ben Keesey laid out his group’s finances, showing that more than 80 percent of funding was spent on program costs out in the field, and emphasized that most funds were spent through partner organizations on the ground in the communities of northern Uganda and the northeastern section of the Democratic Republic of Congo. He also said that the group, which has launched the most viral YouTube video campaign in history, is dedicated to bringing warlord Joseph Kony to justice.  

"I understand why a lot of people are wondering, 'Is this just some slick, kind of fly-by-night, slacktivist thing?' when actually it's not at all," said Mr. Keesey in Invisible Children’s response video. "It's connected to a really deep, thoughtful, very intentional and strategic campaign."

What is striking about Invisible Children’s video campaign, and the often harsh response to it, is the yawning chasm between two groups of people who essentially share the same values and want the same thing.

On one side is Invisible Children, a group that began raising funds a decade ago to help affected communities acquire radio equipment and schools to heal the wounds of war and to protect themselves from future attacks. On the other side are African intellectuals and international aid workers who feel that Invisible Children is dangerously simplifying a complex problem in order to raise money.

Both sides want the communities of Uganda, Central African Republic, South Sudan, and the Democratic Republic of Congo to be free of Kony’s murderous militia, the Lord's Resistance Army (LRA). But they have different perspectives on how this should be done, and who should do it.

For critics of Invisible Children, its video highlighting the victims of Kony’s campaign, and then the mainly American students and activists pledging to help out only ends up reinforcing the stereotyped vision of Africa as a weak, damaged continent that needs foreigners to set things straight.

Typical among the critics is Ugandan journalist and blogger Rosebell Kagumire of Kampala, the Ugandan capital, who notes that the story portrayed in the Invisible Children video is about five years out of date.

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