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Business begins to see profit in going green

Investments in clean technology rises as companies find going green can be good for the bottom line.

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Small states are doing their bit, too, says Oregon state treasurer Randall Edwards. In The Oregonian, he writes that the state has established tax credits for energy-efficient systems at home, as well as for businesses for green building constructions.

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As the US moves toward a major shift in its political landscape this election year, it seems certain that less-polluting companies will benefit from a carbon-trading scheme – a legislation that all the major presidential candidates favor.

Two recent reports estimate that within a few years the annual carbon-trading market could range from $600 billion to $1 trillion. New Scientist online reports:

"Given the bipartisan momentum behind these bills, and their strong backing among White House candidates, analysts agree the US is very likely to see a cap-and-trade emissions market emerge in the next few years.... [P]ower companies will pass the higher cost of producing energy onto consumers. But businesses involved in bringing new 'green' technologies to market will stand to gain from the new market."

Rajendra Pachauri, chairman of the UN Intergovernmental Panel on Climate Change, recently walked "into the lion's den," as he put it, when he told oil executives in Houston that they need to lead the way in cutting greenhouse gases. Reuters reports:

" 'The world will be moving to a low-carbon future, therefore companies that take the lead will meet with success in both business and in the eyes of society,' Pachauri said. "Those who don't will be left behind. I think that's becoming more and more apparent.' "