Cars after Japan's quake: Toyota, Nissan, and Honda plan to restart production
Despite the huge difficulties the Japanese car industry is facing, analysts say automakers will be able to recover in the year ahead.
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Nissan, Japan’s second-largest automaker, estimates its loss of production to be around 55,000 vehicles.Skip to next paragraph
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“Nissan has an engine plant in Iwaki City, which is in the earthquake zone and it suffered some very serious damage,” says Mitsuru Yonezawa from Nissan’s global headquarters in Yokohama, just south of Tokyo. “It’s a little inland from the coast though, so it didn’t get hit by the tsunami and there were no injuries. We’re aiming at having the plant back running at close to full capacity by the end of April.”
Until now, Nissan's factories have remained open as they were able to use auto parts they already had in their inventories, however, Mr. Yonezawa says the company is closing down all production from April 4 to 8 "to take stock and assess the situation.” Nissan has announced that its domestic auto assembly work should begin again in mid-April at reduced output levels
“For now, our main focus is to recover from what has happened, it’s not practical to be thinking about making up for lost production,” says Mr. Yonezawa, who concedes that the threat of ongoing power shortages also remain a challenge.
Both Nissan and Toyota say they have thus far managed to avoid major disruption at their overseas manufacturing facilities, though Toyota has asked its North American dealers to limit part-replacement orders to those that are “critically needed” due to impending shortages of components from Japan.
Honda’s R&D centers in Tochigi Prefecture were on the outskirts of the area worst affected by the earthquake, and one worker was killed and 16 injured by walls and ceilings that collapsed.
The company has announced major cuts in its production across its North American assembly lines, with some factories set to reduce output by more than half, though nobody is saying how long this may continue.
Out of the big three, however, Honda might suffer the least in the long term.
It estimated a loss of 46,000 vehicles due to the disaster and ensuing four-week shut down of plants, but Honda has said it expects all of its production plants in Japan to be running by April 11.
Just in time
The problems the companies face are exacerbated by the famous "just-in-time" system of production, which keeps minimum levels of parts – from windshield wiper blades to the complex micro control units – in stock at factories and aims to only restock those parts at the last possible moment. Pioneered by Toyota, and now adopted so widely it has become global best practice in many industries, the system is extremely efficient – until a problem arises with supplies.
Despite the criticisms that have been leveled at this process, it appears unlikely to change.
“Quite simply, if you’re not just-in-time, you’re not competitive,” according to Richter. “You can’t run a system that’s inefficient 19 years out of 20, just because it won’t let you down in the one year you have a major natural disaster.”
Richter believes that's why the current globalized manufacturing system will also remain fundamentally unaltered.
“The reason there is a global supply chain is because it’s the cheapest way to make cars," says Richter. "No company can try and move away from that as it will make them less competitive.”