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For Beijing’s businesses, the Games fall short of gold

Tourism has been hurt by visa controls, high prices, and unrest in Tibet.

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On a recent visit, most using the facilities and attending briefings were Chinese news crews. The center was also crowded with 800 volunteers ready to help but with little more to do than watch the Games on TV.

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Beijing tourism officials said that before the Olympics they expected as many as 500,000 foreign tourists to come during the Games, including arrivals from Hong Kong and Macau, as well as self-ruled Taiwan. That would have been up from the capital’s 420,000 visitors last August but now seems an unreachable target. Arrivals in June and July this year were significantly lower than 2007 figures.

Tourism officials, who have declined to issue data until after the Games, are putting on a brave face. Last week, Wang Zhifa, deputy head of China’s National Tourism Administration told a press conference here that nearly one-fifth of hotel rooms in Beijing were empty, but predicted tourism would pick up after the athletes go home.

“Generally speaking, regular visitors will avoid the peak period during the Olympics Games. Only athletes, coaches, and fans will visit then,” he said.

That analysis doesn’t square with the projections of Beijing’s hoteliers, who are slashing room rates online.

Since 2001, the stock of starred hotels has grown from 500 to more than 800, and many existing hotels refitted rooms ahead of the Games. A year ago, some quoted rooms at up to 10 times the standard price amid predictions of a massive boom.

Calls last week to some dozen mid-range hotels around Beijing, though, reveal that many still have unsold rooms and are prepared to cut prices. Asked if they could accommodate a late booking of 60 rooms, most readily agreed. Nearly all said they had undertaken renovations over the past two years. Many hotels said they had less than two-thirds occupancy.

Homestay programs have been an even bigger flop. The Lotus Education Foundation, a US-based nonprofit that runs one such program, lined up 1,000 host families for an expected Olympics boom.

But only 20 visitors have shown up, says Lisa Sheng, a program manager. “It’s lower than we expected. It’s because China’s policy is very restrictive and it’s not easy to get visas,” she says.

A government-run homestay program to match Olympics tourists with Beijing families has enjoyed no greater success. Touted as an option for foreigners who wanted an up-close cultural experience, the program certified 598 homestays. Houses had to offer a clean, ventilated guest room and have at least one family member conversant in English. But less than 50 have so far received guests, according to a Beijing tourism official who blamed the lack of participation on the difficulty of getting visas and tickets.

“It’s like a dish,” he says. “We cooked the dish and nobody is eating it.”

Steve Burckhalter contributed to this report.