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How Comic-Con went from geek to Hollywood megabucks

Comic-Con in San Diego is much more than a comic book convention now. In the age of social media, Hollywood has taken note of how much influence attendees can have.

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The Comic-Con schedule is still chock full, ranging from dozens of panels with costume designers, cinematographers, and makeup artists to the big-ticket events, such as Mr. Spielberg’s panel on his upcoming TV series, “Terra Nova.” The world premiere of “Cowboys and Aliens” will also take place at the 2,000-seat San Diego Civic Theater.

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But the presence of fan panels on the schedule, such as one for “The Hobbit," is a reminder of what makes this convention different from many trade shows. “This is not for the trade, it’s for the fans,” says Jens Andersen creative director for DC Universe Online.

His team is handing out blue capes – one of the many freebies that the fans expect and happily embrace. In point of fact, this is where the still-slightly-geeky spirit of the show shines forth – costumes and characters are welcome, almost expected. And it’s clearly a family affair.

“I saw this little 4-year-old girl wearing a Mary Marvel costume,” he says with a laugh, “and she was up playing our DC Universe video game along with the rest of her family.”

While some have bemoaned the Hollywoodification of the annual event, there are still reminders of the show’s heart and soul. Over on Artist’s Alley, dozens of lower-key booths are manned by current artists – as well as those looking to cultivate the next generation.

“This is a passionate crowd, willing to do what it takes to get close to the stories and people behind them,” says Brian Bradford, director of Gnomon School of Visual Effects, who adds he hoped to find the artists of tomorrow here.

Nearby, “Sketch Theatre” hopes to show prospective animators the way. Sketch Theatre is a group that has put out a book and published a website to help encourage fresh talent. “We’re hoping to inspire and develop young artists,” says Bob Ward, creative administrator for Sketch Theatre. "You can check out your favorite artists on our website and begin the process of figuring out how to do art.”

Veteran artist Dave Dorman has attended Comic-Con for 27 years and says commercialization was inevitable. "Frankly,” he says via e-mail, “I'm surprised Hollywood waited until the last five years to discover Comic-Con. These are the rabid fans – the ones who will put their passion into saving TV shows on the brink of cancellation with write-in campaigns" and social media.

[Editor's note: The original version of the story misstated the name of "Sketch Theatre."]


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