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Forget the pirates and newbie X-men: This summer is all about the small films

Though the summer movie slate includes a record 27 prequels, sequels, and spinoffs, it it still shaping up to be a great year for smaller, specialty films, say experts.

By Staff writer / June 3, 2011

In this film publicity image released by The Weinstein Company, Craig Roberts portrays Oliver Tate in a scene from 'Submarine,' a Scottish movie opening today with rave critical reviews – which are key to the success of a specialty film.

Dean Rogers / The Weinstein Company / AP

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Los Angeles

This year’s franchise-laden summer movie slate – with a record 27 sequels, prequels, and spinoffs – casts a mighty shadow over the warm-weather filmgoing landscape.

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But despite the presence of every popcorn fave from X-Men to Harry Potter and Pirates of the Caribbean, there are some signs that small films – which make up three-quarters of theatrical films in any given year – just might be on track to get some sunshine of their own.

Consider this past weekend’s performance of such high-toned films as Terence Malick’s “Tree of Life” and Woody Allen’s “Midnight in Paris.” While both opened in only a handful of theaters, each placed in the top 12 on a per-screen box office basis, says Paul Dergarabedian, a box office expert with Hollywood.com.

“It looks like we are on track to have a very good summer for the specialty films,” says Mr. Dergarabedian, noting that while blockbusters tend to sell themselves, “these smaller, specialty films rely heavily on critical reviews.”

Many in the film industry were wringing their hands not even a month ago as box office returns dropped 20 percent from the previous year. But in a few short weeks, particularly bolstered by the strongest Memorial Day weekend box office in movie history – some $280 million – the box office take has rebounded to surpass the same period in 2010.

“There’s nothing like one good movie to get film fans back into the moviegoing habit,” says Harry Medved, spokesman for Fandango.com. “The summer started off with the universally-well-liked Fast Five… 87 percent of our moviegoers said Fast Five fueled their interest in checking out other movies at the theater this summer.”

'Something for everyone'

Studios have realized that, more than ever, diversity is the key to survival, says Ean Mering, senior creative producer of Pomegranate www.pom8.com, a digital media network agency. Even big films have bowed to this necessity, he points out.

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