Royal wedding: Women see romance, men see history. Both like the story.
Royal wedding pageantry around William and Kate's big day is here, and men and women are focusing on different aspects. But the appeal of the basic story line means both will be watching.
Will and Kate’s big day is almost here. But while Americans of all ages and professions have been feasting regularly and deeply on this banquet of public pageantry, one thing has become quite clear – men and women are sipping from decidedly different cups.Skip to next paragraph
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Women have a slight edge when it comes to celebrating the event. According to thehotlist.com, a “social decision engine” that tracks the activities of some 100 million users across social media such as Facebook and Twitter, women make up some 57 percent of those planning social events to watch the wedding broadcast.
“The royal wedding is not as emotionally salient to men as it is to women,” says Terri Orbuch, a Detroit-based social psychologist and author, who adds, “women are far more invested in the relationships and connections around weddings than men in general.”
“I’ve been following the coverage in print and online,” he says, adding, “I’m very intrigued by the pageantry and processions and preparations.”
Social learning reinforces the message. “Think about what we expose daughters to,” he says, adding every day “we read them a fairy tale about a prince or they hear a Disney story about Prince Charming or watch a movie about Cinderella.” These two combine for a very powerful influence both conscious and not, he says.