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Tim Tebow Super Bowl ad: an astonishingly bold stand

The Heisman Trophy-winning quarterback says he stands up for what he believes. Even so, the Tim Tebow Super Bowl ad against abortion threatens to politicize 'Super Sunday' and turn some fans and NFL coaches against him.

By Staff writer / January 27, 2010

In this Jan. 1 photo, Florida quarterback Tim Tebow stands on the sidelines during the Sugar Bowl football game at the Louisiana Superdome in New Orleans.

Dave Martin/AP

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Atlanta

In a historic career at the University of Florida, Heisman Trophy-winning quarterback Tim Tebow has kept his faith and his convictions confined mostly to a few square inches beneath his eyes: Every Saturday, he would write a Biblical citation on his eye black.

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[Editor's note: The original version of this story misstated the day Mr. Tebow played.]

Now, at the very moment when his hope of becoming a pro football quarterback hangs in the balance, Tim Tebow is taking on perhaps the single most divisive topic in America – abortion – in an advertisement set to air during the single most-watched television program of the year: the Super Bowl.

For a handsome and humble young man, who has become revered throughout much of the South for his devoutness as well as his on-field skill, it is an astonishingly bold decision. In the 30-second ad against abortion, he will speak from his own experience of how his mother did not abort him despite medical advice to do so.

Abortion-rights groups are already calling for the ad's removal, saying that the group behind the ad is “anti-woman” and “anti-equality.” Online chatter is expressing an unease about Tebow's willingness to infuse Super Bowl Sunday – an apolitical American rite – with politics. And, perhaps most concerning for Tebow himself, pro football teams already skeptical of his ability to transition to the National Football League might see this as further reason to avoid him on draft day.

"I do stand up for what I believe,” Tebow told Sports Illustrated last summer. “And at least you can respect that.”

Tebow's story

Raised on a farm outside Jacksonville, Fla., by the son of an evangelist preacher and a mom who home-schooled him, Tebow is an amalgam of charismatic leader, world-class athlete, and devout Christian Southern boy. His faith resonates among fans in the Deep South.

But by targeting the Super Bowl, his “Celebrate Family, Celebrate Life” ad ranges far beyond the familiar confines of the conservative South. Fans and coaches in the NFL might resent him for pushing a cultural message on a day usually reserved for quarterback matchups and halftime extravaganzas.

“We’re going down a road here that is filled with potholes, moral and otherwise,” writes Orlando Sentinel sports columnist George Diaz, suggesting that the ad could lead to more advocacy ads, which Super Bowl broadcaster CBS has said it will consider.

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