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McCain campaign strategy: Go nu-cular or go nice?

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Turnaround

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Although we don't know if he's going to name some honchos who would serve with him in a McCain administration, we hear that part of his turnaround strategy is to focus on the economy providing specifics on plans to weather the economic storm.

"The theme is the new direction that Sen. McCain will take the country through his specific plans for creating jobs, helping those nearing retirement, keeping people in their homes and curbing spending," a campaign staffer told CNN.

No Ayers?

Running mate Sarah Palin seemed to be going that direction yesterday when speaking in Ohio. Absent from her remarks was any mention of Weather Underground co-founder Bill Ayers. Obama's relationship with Ayers has been a staple in her stump speech over the past week. Instead she focused on reform.

“All across America, I know that there’s a lot of anger right now,” Palin said. “There’s anger about the insider dealing of lobbyists and anger at the greed of Wall Street, and anger about the arrogance of the Washington elite. And with serious reforms to change Washington, John McCain is going to turn your anger into action.”

The Drive

As for McCain, he sounds like John Elway in the 1987 AFC championship game. Down by seven late in the fourth quarter and 98 yards away from the end zone, Elway told his teammates, "We got 'em right where we want 'em."

The same set-up could occur here. Down by between four and ten points (depending on the poll) and late in the campaign season, McCain told his staff yesterday:

"Let me give you the state of the race today. We have 22 days to go. We're 6 points down. The national media has written us off. Senator Obama is measuring the drapes, and planning with Speaker Pelosi and Senator Reid to raise taxes, increase spending, take away your right to vote by secret ballot in labor elections, and concede defeat in Iraq. But they forgot to let you decide. My friends, we've got them just where we want them."

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