Truce over - McCain, Obama throw punches in new ads

Well, it was nice while it lasted. Now, they're lighting each other up.

Like a couple hockey goons (perhaps the infamous Tie Domi-Bob Probert throwdowns come to mind) the campaigns have taken off their gloves today launching new campaign ads which sting.

Obama playbook

In accordance with the ads, Obama campaign manager David Plouffe released a memo discussing the campaign's strategy moving forward.

"We will respond with speed and ferocity to John McCain's attacks and we will take the fight to him, but we will do it on the big issues that matter to the American people," Plouffe says. "We will not allow John McCain and his band of Karl Rove disciples to make this big election about small things."

Disco inferno

Their new ad "Still" (complete with a disco ball) discusses McCain's apparent disinterest of computers and the fact that he doesn't email. Could that be construed as a small thing? No, said Obama campaign spokesman Nick Shapiro.

"The ad goes directly at the fundamental issue in this race: John McCain is out of touch with the American people and unable to address the challenges facing the country in the 21st century," Shapiro said. "It delivers the message in a light-hearted humorous way that Americans relate to."

The ad also demonstrates how awful fashion was in 1982.

Hollywood Minute

Over on the McCain campaign in a new ad called "Disrespectful,"we hear the word "celebrity" again. But this time as in a David Spade "Hollywood Minute" type jab. IE: Your 15 minutes of fame is running out.

"He was the world's biggest celebrity," the announcer says. "But his star is fading. So they lashed out at Sarah Palin dismissing her as good-looking."

The ad goes on to say the Obama campaign "...then desperately called Sarah Palin a liar."

"How disrespectful," the announcer scolds.

Distortion? Not a campaign ad...

FactCheck.org itself had some harsh words for new McCain ad in their analysis stating that it, "goes down new paths of deception. It takes quotes from news organizations and uses them out of context in an effort to portray Obama and his running mate, Joe Biden, as unfairly attacking Sarah Palin and making sexist remarks."

The non-partisan web site which monitors the "factual accuracy of what is said by major political players" did not review the new Obama ad yet. Stay tuned.