Subscribe

Election 2012: 12 reasons Obama won and Romney lost

President Obama went into his reelection fight facing significant head winds – most important, high unemployment and slow economic growth. But for a multitude of reasons, including Obama’s positives and Republican challenger Mitt Romney’s negatives, Obama succeeded. Here’s our list.

2. Obama's superior campaign

  • close
    President Obama and supporters celebrate victory at McCormick Place, on November 6, in Chicago.
    View Caption
  • About video ads
    View Caption
of

In his first presidential run, then-Senator Obama put together a top-notch team, first overcoming the Democrat favored for the nomination – then-Sen. Hillary Rodham Clinton – then easily beating Republican nominee John McCain. Team Obama’s skill in messaging, fundraising, strategic planning, micro-targeting voters, and getting out the vote carried into the 2012 cycle. Some will fault the harsh way in which Mr. Romney was attacked, but the morning after, few Democrats are arguing with success. Also, Team Romney failed to respond effectively to the Obama campaign’s attacks over the summer, to the frustration of many Republicans. That was due, in part, to the extended GOP primary season.

2 of 12

 
 
Make a Difference
Inspired? Here are some ways to make a difference on this issue.
FREE Newsletters
Get the Monitor stories you care about delivered to your inbox.
 

Loading...

Loading...

Loading...

Save for later

Save
Cancel

Saved ( of items)

This item has been saved to read later from any device.
Access saved items through your user name at the top of the page.

View Saved Items

OK

Failed to save

You reached the limit of 20 saved items.
Please visit following link to manage you saved items.

View Saved Items

OK

Failed to save

You have already saved this item.

View Saved Items

OK