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The etiquette gap: From Newt and Mitt to Facebook and texting

Newt Gingrich calling Mitt Romney a liar, boorish friends texting at dinner, bad Facebook manners: The nation's etiquette gap – from a shove to a shooting – can breed more incivility.

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And when someone does make a mistake, she says, "the ability to make a good apology is a fantastic asset, not only in personal relationships but also nationally in the press." She describes the good apology as one that's immediate and very effusive. What if others might question your sincerity? Do it anyway, she says. "In a way, it doesn't matter."

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The late television anchor David Brinkley demonstrated this nicely, recalls Mitchell, the manners columnist. After an apparent open-mic incident had Mr. Brinkley calling then-Presdient Bill Clinton a "bore" and predicting four more years of "nonsense" upon his reelection, Brinkley apologized, citing a long day of election coverage. Mr. Clinton accepted the apology and deflected it with humor.

Redirecting an inappropriate question is another art under siege, Baldrige says. In Washington, it often comes from a reporter who doesn't realize or care that he's being rude, pressing a candidate for personal comment, often about a rival. Many an unprepared politician winds up criticizing another's character while losing a chance to talk policy. Not only is the personal attack not what voters want to hear, Baldrige believes, but it's not what candidates want to say. "People would much rather be quoted saying something about the issues."

Gingrich famously made hay of such an opportunity in a January Republican debate. Castigating CNN's John King for asking about sexual revelations made by one of his ex-wives, Gingrich went on to an upset victory in conservative South Carolina.

Baldrige would go further in avoiding offense. Not only should people avoid saying nasty things about each other, but they should develop the ability to find something to praise, "even if you're the other party, even if you hate his guts, if you'll excuse me," she says.

Feel for the vulgarians

The Saturday Club counsels compassion and asks students to realize that a rude person may not know any better.

Similarly, Forni suggests people learn to "de-personalize" random acts of rudeness. Tell yourself that if you'd stayed home, the driver who just gave you the middle finger would have given it to someone else. Tell yourself that he's trying to get home to a young child or to the hospital to a sick spouse.

But, he advises, the people you truly care about may need to know when they're behaving badly, lest your relationship suffer: Calmly explain what bothers you, how it affects you, and what you'd like to see in the future. In an uncivil world, rudeness can be expected, though, and responding well to it is as big a part of civility as not causing it yourself. Many a "diss" can and should be ignored. Some can be addressed diplomatically, mentioning to a loud train passenger, for instance, that she probably didn't realize she was in the quiet car.

Of course, social skills bring benefits to the mannerly.

"We are almost ready to demonstrate scientifically that social intelligence is a better predictor of success in life and in school than the intelligence we measure with the IQ test," Forni explains. "The world is the oyster of the likable."

Gossip, honor, and the Heimlich maneuver

At the Saturday Club one recent evening, Jon Williams, whose nationally known cotillion company presents programs for all ages, moves among the tables. Dining etiquette is on the menu, and Mr. Williams serves up a lighthearted 90 minutes on how to deal with burps and food particles and nervous table partners. He speaks of gossip, of honor, of remembering names, and of the Heimlich maneuver.

"Is that going to solve all the world's problems?" he asks, referring to soupspoon etiquette. No. But what are table manners except another way to show respect – be it for servers, hosts, or companions?

The cotillion's credo is that power comes from kindness, courtesy, consideration, and respect, and the plan here is that that mind-set will stick after the cordon bleu is gone. Fifth-grader Meredith Lauzon believes it will, and heads into the cold evening, in her party dress, ready to practice. Specifically, she will practice not mumbling, and she will practice looking people in the eye when speaking to them. Respect, after all, is in the details.

"I think it says that you are willing to be there with that person," she says.

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