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Mitt Romney's tough call: Court the tea party to counter Perry surge?

With presidential hopeful Rick Perry now leading polls of GOP voters by double digits, Mitt Romney is having to pivot toward the tea party, which is not his natural constituency.

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“The goal for Romney in New Hampshire is not necessarily to win over a lot of those folks, but to make sure they’re not fired up to make Romney their No. 1 opponent,” says Mr. Scala. “To go speak to them at least gives them something to think about, and lets them see Romney in person.”

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The one public poll of New Hampshire GOP voters released since Perry entered the race on Aug. 13 shows Romney maintaining his big lead there. And Perry’s big Texas personality may not be a good fit for the more secular, reserved Granite State sensibility. But Romney can’t take any chances with the state neighboring his home base of Massachusetts. If he loses the New Hampshire primary, his campaign is likely over.

“I don’t know that tea party Republicans or tea partyers in New Hampshire are entirely sold on Perry yet,” says Scala. “Both he and tea partyers recognize they’re not an ideal match, but if he can muddy the waters somewhat, it could help.”

Romney, a wealthy former businessman, comes across as more Rotary Club than populist. His biggest black mark among tea partyers is his championing of Massachusetts health-care reform, which includes an individual mandate to purchase insurance – a provision he continues to defend as appropriate for his state, though not nationally.

In addition, the early outlines of Romney’s argument against Perry are beginning to emerge.

“Career politicians got us into this mess and they simply don’t know how to get us out,” Romney said Tuesday in a speech to the Veterans of Foreign Wars in San Antonio, Texas.

He didn’t mention Perry by name, but there was no doubt about what he meant – especially as he spoke on Perry’s home turf.

Romney is running a very different campaign from his effort four years ago. In 2007, he spent early and often, going all out to win the informal Iowa straw poll only to lose the battle that counted, the Iowa caucuses. After he lost the New Hampshire primary to John McCain, he was too weakened to last for more than the next few contests.

This time, Romney has conserved his money and put a lot of effort into New Hampshire and Nevada, another early state where he’s strong.

“I think they’ve been wise in not expending resources early,” says Felkel.

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