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Massachusetts Senate race: let the blame game begin

Win or lose the Massachusetts Senate race, Martha Coakley should have run a better campaign against Scott Brown, political strategists say. Now, Democrats are asking: What went wrong?

By Staff writer / January 19, 2010

Democratic Senate candidate Martha Coakley greets supporters outside the polling station where she cast her ballot in Tuesday's special election to fill the Senate seat of the late Edward Kennedy in Medford, Massachusetts.

Brian Snyder / Reuters

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Washington

The blame game has already started.

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Regardless of who wins Tuesday’s Massachusetts Senate race, Democrats know they have a lot of explaining to do. The fact that the race is even competitive is alarming enough to a party and president laboring to pass a major reform of the healthcare system. The fact that Republican state Sen. Scott Brown may well win in reliably liberal Massachusetts – taking over the seat of the late Edward Kennedy – is cause for deep soul-searching.

But even before the votes are counted, the early blame is going first and foremost to the Democratic candidate herself, state Attorney General Martha Coakley. She won the Democratic primary handily on Dec. 8, then appeared to go to sleep. Early polling against Mr. Brown showed her winning by 30 points. With nothing to lose, Brown hopped in his 2005 GMC Canyon pickup truck and campaigned energetically around the state.

Ms. Coakley, diffident on the stump, also went light on television and campaign ads, and seemed confident that her momentum out of the competitive primary would carry her to an election day victory just six weeks later. But she and her campaign ignored the warning signs, say Democratic analysts.

A 'toxic' political environment

“You’ve got an environment that’s pretty toxic,” says Peter Fenn, a Democratic media strategist based in Washington. “You can’t take anything for granted.”

Start with a stubbornly high unemployment rate, still in double digits. For months, President Obama, the Democratic Party, and their policies have been losing the support, in particular, of independents nationwide, and independents are the largest voting bloc in Massachusetts.

Though seen as the bluest of blue states – and indeed, its entire congressional delegation is Democratic – Massachusetts has been known to elect a Republican or two in its recent history, particularly to the governor’s office. The current governor, Democrat Deval Patrick, has low job approvals.

Congress is in the final throes of healthcare reform, an increasingly unpopular effort that has been caricatured by Republicans – including Brown – as an attempt by Washington to take over the healthcare system. Brown appears to have successfully turned his Senate race into a referendum on healthcare reform.

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