Chick-fil-A: Culture war in a chicken sandwich? (+video)

"As the son of a dairy farmer who milked many a cow, I plan to 'Eat Mor Chikin' and show my support by visiting Chick-fil-A next Wednesday," the Rev. Billy Graham said in a statement, referring to the slogan in the company's ads, which feature cows urging people to eat poultry.

The Rev. Roger Oldham, spokesman for the Southern Baptist Convention, said many Christians want to support businesses owned by fellow believers, and the loyalty intensifies "when Christians see a fellow Christian being persecuted."

"They will come out of the woodwork when a theologically based position is being politicized by individuals for their own purposes," he said.

The Cathy family has never hid its Southern Baptist faith. Since Dan Cathy's father, Truett, opened the first Chick-fil-A in 1967, the restaurants have been closed on Sundays, and the company refused to reconsider during the 1996 Olympics in Atlanta, sacrificing profits. It also boasts that the Chick-fil-A Bowl is the only college football bowl game with an invocation.

Chick-fil-A posted more than $4.1 billion in sales last year, most of it below the Mason-Dixon Line. Just 14 of its restaurants are in the six states and the District of Columbia where gay marriage is legal. Massachusetts has just two locations, both more than 10 miles from Boston. Illinois, which does not have same-sex marriage, has around a dozen, though only one in Chicago.

The company is well-positioned to come through the criticism relatively unscathed, even if it loses new markets in the North and elsewhere, University of Georgia marketing professor Sundar Bharadwaj said. He said that is because Chick-fil-A basically reflects the politics of its customers.

At a downtown Atlanta Chick-fil-A on Thursday, customers were divided over the company's stance.

"If you're a Christian, you believe in the Bible. The Bible says homosexuality is wrong. (Cathy's) absolutely right," Marci Troutman said over her breakfast.

Her business partner, Steve Timpson, said he chose not to eat at Chick-fil-A: "You've got to be more tolerant if you're going to operate in the wider market in this country."

Nearby, Dustin Keller offered another view of Cathy: "It's his opinion. He's entitled to it. I'm just here to eat."

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Copyright 2012 The Associated Press.

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