What did Clint Eastwood say about Chrysler bailout?
Before Clint Eastwood did the Chrysler Super Bowl commercial, the libertarian actor criticized the Chrysler bailout.
(Page 2 of 2)
But veteran Republican strategist Karl Rove said he was "offended" by the ad, which comes about 10 months before the November presidential election.Skip to next paragraph
Subscribe Today to the Monitor
"It is a sign of what happens when you have Chicago-style politics and the president of the United States and his political minions are in essence using tax dollars to buy corporate advertising," Rove said on Fox News.
The bailout was initiated by President George W Bush in the waning days of his administration and continued under President Obama. Since then, both GM and Chrysler have begun to mend. Chrysler, now majority-owned by Italian automaker Fiat SpA , forecast its annual operating profit would rise 50 percent to $3 billion in 2012.
It was the second straight year Chrysler ran a two-minute spot during the most-expensive advertising slot in American television. Last year's spot featured Detroit-raised rapper Eminem and launched the slogan "Imported from Detroit."
This year's advertisement was filmed over two weeks in January with scenes shot in New Orleans and California. Footage from Detroit was used from Chrysler's "Born of Fire" ad from 2011's Super Bowl. It was directed by David Gordon Green, who also directed the 2008 stoner comedy Pineapple Express.
Traffic on Twitter showed overwhelmingly positive comments for the advertisement, which was the last one shown before the start of the second half of Sunday's game between the New York Giants and the New England Patriots.
But the ad "fell flat" with consumers, Edmunds.com said, citing an analysis of traffic on its website. Chrysler page views increased 13 percent in the hour after the ad was aired. But Hyundai Motor Co's page views rose 134 percent and Honda Motor Co's Acura page views jumped 110 percent. Interest in Fiat shot up more than 2,000 percent after the Fiat 500 Abarth ad aired.
"The ad tried to capture the same mood that made last year's commercial so effective, but America's state of mind right now is different from where it was last year," Edmunds.com Vice Chairman Jeremy Anwyl said. "Using the same formula, Chrysler didn't elicit the same emotional response."