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Kelsey Grammer backs new conservative TV network

Kelsey Grammer is the front man in the RightNetwork, a new politically conservative TV network. First programs include 'Right2Laugh,' featuring stand up comedians, and 'Running' about Tea Party-backed candidates running for office. See the Kelsey Grammer pitch video below.

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"Comedy requires irony," Cohen said. "It can't be frothing with hate or fear. Drama requires complexity. It can't be all black and white."

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While Grammer narrates a programming highlight reel available on RightNetwork's website, he hasn't participated as an actor or producer in any of the network's programming. The only other investor the privately held company has identified is Ed Snider, chairman of Comcast-Spectacor and owner of the Philadelphia 76ers and Flyers.

Snider's involvement led to initial false reports this spring that Comcast Corp., the nation's largest cable company, was a backer of RightNetwork. However, the network doesn't even have a deal to distribute its programming through Comcast, which aggressively markets video-on-demand offerings. So far, Verizon FiOS subscribers are the only customers who can access the shows on demand, McFeeley said. Similarly, Nokia is the only mobile phone outlet.

It illustrates the huge challenge RightNetwork faces in trying to build its brand at a time cable and satellite companies have little space to offer new networks, said Derek Baine, a senior analyst at SNL Kagan. Only the Anime Network, which had some limited success with a specialized lineup of Japanese animation, and Fearnet, which offers horror films and has the backing of Comcast and movie distributor Lions Gate Entertainment Corp., have tried the video-on-demand model to start, he said.

"The problem is, you've got to get a way for people to find you," Baine said. "Without big marketing dollars, how are people going to know you are on the air?"
McFeeley said the video-on-demand approach will mirror the way people are increasingly watching television, by picking and choosing from programming and making their own schedules. He said the company will specially target potential conservative viewers with e-mail messages touting the product.

With billboards, "we're trying to hit some of the major media markets to let people know that we've arrived," he said.

Grammer said he "came out" as a conservative in Hollywood 20 years ago and said it hasn't affected his work, although he wouldn't advise a young actor with similar views to talk about them. He said that it's not "right-wing nuts" who are behind the network.

"We're middle-of-the road people who have a fairly conservative approach to government, that's all. Less government," he said. "It's not some insidious group of people who are plotting some horrible takeover."