Obama Big Bird ad: a mistake, or shrewd? (+video)
The Obama campaign's new ad attacking Romney for promising to cut Big Bird's funding has been criticized by conservatives, the Sesame Workshop CEO, and even some Democrats.
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Finally, even some Democrats weren’t enthusiastic. They think Obama is chasing a shiny distraction while letting Romney get away with what they believe are larger distortions about his economic plan.Skip to next paragraph
Peter Grier is The Christian Science Monitor's Washington editor. In this capacity, he helps direct coverage for the paper on most news events in the nation's capital.
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“It’s a diversion from the much bigger reality that any conceivable Romney/Ryan budget plan is going to hit a lot of accounts that are a lot bigger and more popular than PBS,” writes liberal Ed Kilgore on the Political Animal blog at The Washington Monthly.
Well, we have a couple of points to make. The first is that campaigns know a lot more about their target audiences then they publicly discuss. If the Obama campaign is releasing a Big Bird ad, it’s probably because they have focus group data from the debate that shows voters responded negatively to that point in particular. The idea didn’t just pop into strategists’ heads. It could be part of a larger plan to try and solidify, say, the votes of stay-at-home moms. (Or dads – we’ve seen more Elmo ourselves then we care to remember.)
But right now, does that matter? It’s possible this ad might have been more effective later in the campaign. The reality is that last week’s debate appears to have been a game-changing moment. It has coincided with perhaps the largest poll swings of the entire 2012 campaign. Romney now leads in the RealClearPolitics average of major polls by 0.8 percentage points. Ten days ago Obama led by 4.3.
Throughout this election cycle, at every moment when it appeared Barack Obama’s poll lead would succumb to gravity and Romney would catch up, the Obama team has countered with a major effort, writes RealClearPolitics senior election analyst Sean Trende. In June, for example, the Obama team fought back against a newly-nominated and rising Romney by filling the airwaves with anti-Bain ads.
The current decline in Obama’s ratings is just such a moment. Yet the Obama team has already exploited Romney’s “47 percent” comments about the percentage of Americans who see themselves as victims. The campaign’s Big Bird stuff just isn’t that big, politically-speaking.
“Is there anything else it can use to push back against the natural trajectory of the race?” writes Trende. “We’ll find out, and if we get a few more polls like the Pew poll [which showed a 4-point Romney lead], I suspect that we will find out sooner rather than later.”