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Apple replaces heads of software, retail

Following the launch of their flawed mapping software, Apple's CEO announced the company will replace two top executives, the head of software, responsible for Apple Maps and Siri, as well as the head of retail.

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The executive changes hand over substantially more responsibility to Eddy Cue, the head of Internet Software and Services who helped create the iTunes music store and App Store. The 23-year Apple veteran already is in charge of Cloud services and will take on Apple Maps and Siri. Craig Federighi will oversee Apple's mobile iOSsoftware as well as its OS X Mac software, Apple said.

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Putting the mobile and personal computer software teams under the same manager could improve operations within the company, particularly as the capabilities and features of smartphones and PCs increasingly converge, said analysts.

"If you have two different heads, you have two different fiefdoms," said BGC Partners analyst Colin Gillis.

Another executive who will get extra responsibility under the shake-up is Jonathan IveApple's head of industrial design, who has played a key role in Apple's success by imbuing its gadgets with a distinct look and feel.

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