Apple replaces heads of software, retail
Following the launch of their flawed mapping software, Apple's CEO announced the company will replace two top executives, the head of software, responsible for Apple Maps and Siri, as well as the head of retail.
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"Competition is moving much faster to be more Apple-like," said Tim Bajarin, president of technology research and consulting firm Creative Strategies. "They're finding they need to streamline the management team in order to get things going faster."
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Apple's launch of its own mapping service in September, when it began selling the iPhone 5 and rolled out its updated iOS 6 software, led to widespread user complaints, particularly since it replaced the popular Google Inc Maps.
Apple's Siri personal assistant software also came under a lot of criticism, including for not providing information on business location, when it was launched last year.
Both the services were introduced with much fanfare by Forstall, who had supervised their development as senior vice president of iOS software.
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