The Culture Music

Shawn Mendes vaults from social media to mainstream with live album

Mendes has released a work based on his September 2016 concert. The singer also released an album, 'Illuminations,' this past fall.

Shawn Mendes performs at the American Music Awards at the Microsoft Theater on Nov. 20, 2016, in Los Angeles.
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Shawn Mendes, a popular singer who gained visibility through the social media platform Vine, has released one more work this year, with his “Live at Madison Square Garden” album now available.

Mr. Mendes released his album “Illuminate” this fall and had also released a 2015 work, “Handwritten.” The singer is behind such hit singles as “Stitches” and “Treat You Better,” the latter of which reached number six on the Billboard Hot 100 earlier this year.

His “Live” album was recorded during Mendes’s Sept. 10 show. 

Mendes became better-known after posting performances on Vine, a social media platform that allowed users to post six-second videos. (The platform will now have users post these videos on Twitter.)

The singer is one of various stars that first became known on social media and have then jumped to success in more traditional channels. One of the most famous is singer Justin Bieber, who was seen on YouTube by those in the music industry. “Let Me Love You,” a song by DJ Snake to which Mr. Bieber contributes, is currently ranked at No. 9 on the Billboard Hot 100, and Bieber has had a very successful year on the charts, with his songs “Love Yourself” and “Sorry” both reaching number one this year and songs to which he contributed, such as “Cold Water” by Major Lazer, also appearing in the Billboard Hot 100 top 10 this year. 

Netflix is one TV outlet that has bet on social media stars, this year in particular. The YouTube comedian Colleen Ballinger, who stars in the popular YouTube series “Miranda Sings," stars in the Netflix series “Haters Back Off,” which premiered this fall. And Vine star Cameron Dallas is at the center of the upcoming Netflix reality show “Chasing Cameron,” which will debut later this month.