How foreign movie heroes differ from Hollywood's
Forget Matt Damon. Filmmakers outside America are more likely to favor moral heroism over physical heroism. Meet India's Salman Khan.
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Imagine my surprise when I discovered, in speaking with the Kolkata college students, most of whom were highly educated and relatively well-to-do, that they, no less than the uneducated poor, were obsessed with Bollywood stars. All of Kolkata was obsessed with Bollywood. Posters of the latest Bollywood hits were bannered everywhere; the markets and shops were piled high with fanzines; the retail outlets and street vendors overflowed with DVDs. Shopkeepers and hotel workers would giddily reel off the plots of movies to me.Skip to next paragraph
Bollywood stars, because they reign not only in India but throughout much of Asia, are, per capita, the biggest movie stars in the world. Brad Pitt is no match for Salman Khan. The dashing heroes and glamorous heroines of Bollywood may owe something to Hollywood, especially chaste Old Hollywood, but I think they owe much more to a far older tradition. The Bollywood movie stars are idols in a kind of ongoing pop-culture "Mahabharata."
To watch a Bollywood movie in India, with an audience made up not only of college kids but of street urchins, loners, the natty and the shabby, and large, noisy multigenerational families, is to enter into a realm where movie stars are not merely admired, they are, literally, worshiped.
Hollywood stars still have the broadest global appeal, but, as the world economic landscape changes and American absolutism falters, the nature of that appeal may change.
Since the Hollywood movies that often sell best overseas are also the most cartoonish, does this mean that, in order to justify their salaries, stars like George Clooney, Johnny Depp, Tom Hanks, and Leonardo DiCaprio are going to have to muscle up and dumb down? Or does the potentially dwindling supply of globally popular hero-actors mean that a new species of star – perhaps with greater multicultural cred than the current Hollywood crop of white Western males – will arise to fill the vacuum?
Or will we be worshiping digital holograms instead? The movie heroes of tomorrow could well be the ones who look the best on your iPhone.