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Comic-Con 2013: And the geeks shall inherit the Earth?

Comic-Con 2013: It's not just for nerds anymore. Comic book films have become summer blockbuster staples, and even stars like Samuel L. Jackson, Sandra Bullock, and Tom Cruise are showing up at Comic-Con.

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And more and more everyone wants to be involved.

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"People in Hollywood with the power to green light now look at comics as respectable a medium as anything — as novels, as plays, as anything," said Kevin Feige, president of Marvel Studios. "They see there are great great stories and great characters to be mined from those issues."

Feige says we've moved on from the double standards that once divided and defined pop culture.

"I think there's less of that now," Feige said. "If anything I think it's the opposite. I was never a sports guy. I haven't been in high school for a long time, but you go back to the jocks and the nerds, the 'Revenge of the Nerds' templates, and you have to judge me like, 'Oh, look at you nerds walking around with your Spock ears.' And that Sunday they're painting their face football colors at the stadium, and I'm like, 'That's the same thing!' I think the notion of fandom has broadened in an acceptable way, which I certainly embrace."

And so do formerly more "mainstream" stars in Hollywood. Tom Cruise — the guy who once played the macho icon Maverick in "Top Gun" — has turned more and more to sci-fi these days, and he's bringing others with him. He attended his first Comic-Con this year to promote "Edge of Tomorrow."

Another first-timer, Sandra Bullock, showed up to promote her new film "Gravity," in which she and George Clooney play astronauts floating through space.

Bullock, currently starring in "The Heat," is best known for romantic comedies and realistic dramas. She's new to the fantasy world, and says the emotional outpouring at Comic-Con blew her mind.

"I've never been in a venue like this before in my life where just the joy and the happiness is so palpable ... and the camaraderie is amazing," Bullock said. "I love it."

And increasingly, so does everyone else.

AP writers Matt Moore and Ryan Pearson in San Diego contributed to this report.

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