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'Ted' wins weekend box office, 'Brave' has staying power

'Ted' earned $54 million this weekend, followed by 'Magic Mike,' at $39 million. 'Brave' came in at No. 3 with $34 million in it's second weekend.

By David GermainAssociated Press / July 2, 2012

Writer, director and cast member Seth MacFarlane poses at the premiere of "Ted" at the Grauman's Chinese theatre in Hollywood, Calif. The movie, about a foul-mouthed, pot-smoking stuffed bear, earned $54 million in the opening weekend.

REUTERS/Mario Anzuoni

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Los Angeles

It's both a bear and bull market for Hollywood.

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The bear is "Ted," Mark Wahlberg and Seth MacFarlane's comedy for Universal Pictures about a talking teddy bear, which opened as the No. 1 movie with $54.1 million, according to studio estimates Sunday.

And the bulls are baring it in the Warner Bros. release "Magic Mike," Channing Tatum and Steven Soderbergh's male-stripper tale that debuted a strong No. 2 with $39.2 million.

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The two new movies were backed by a deep bench, with Pixar Animation's Disney fairy tale "Brave" holding up well at No. 3 with $34 million in its second weekend. "Tyler Perry's Madea's Witness Protection," the latest from the dependable breadwinner for Lionsgate Films, opened solidly at No. 4 with $26.4 million.

The four movies combined to keep Hollywood in the money compared to the same weekend last year, when "Transformers: Dark of the Moon" launched with $97.9 million.

"Ted's" opening was the third-highest R-rated comedy debut, behind last year's "Hangover 2" ($85.9 million) and 2010's "Sex and the City 2" ($57 million), but it was the biggest ever R-rated non-sequel comedy opening.

It was an equally big weekend overseas, where two huge franchises got a head-start on their U.S. openings.

The 20th Century Fox animated sequel "Ice Age: Continental Drift" opened with $78 million in 34 international markets, while Sony's "The Amazing Spider-Man" debuted with $50.2 million in 13 markets. "Amazing Spider-Man" opens domestically Tuesday for the Fourth of July weekend, while "Continental Drift" has its U.S. debut July 13.

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