Skip to: Content
Skip to: Site Navigation
Skip to: Search

Modern Parenthood

Jessica Simpson: New maternity clothing line to show off baby bumps. Of course (+video)

Jessica Simpson says her a 'vintage '70s' maternity clothing line is for moms to proudly show off their "baby bumps." Indeed.

By / May 15, 2012

Jessica Simpson is launching a new maternity clothing line for moms-to-be. Her advice? Show off that "baby bump." The singer and actress took that advice to heart during her much publicized pregnancy. She gave birth to daughter Maxwell Drew earlier this month.

Macy's/Business Wire


If you thought Jessica Simpson wouldn’t be talking (or Tweeting) about pregnancy anymore, think again.

Skip to next paragraph

Recent posts

Jessica Simpson and other celebrities cashing in on motherhood

Just weeks after the singer-slash-actress gave birth to daughter Maxwell Drew Johnson, she has let it be known that she will soon launch a new line of clothing for moms-to-be.

She announced the partnership between Camuto Group, the master licensee behind  her label, and retailer Destination Maternity Monday. The new label will be... Jessica Simpson Maternity.  Of course.

“I’m so excited to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great,” Simpson said in a press release. “You want to wear clothes that are flattering to your baby bump; you want to show your bump off.”

Oh my.  In some ways this is really too easy.

Because, if there was ever a mama-to-be who was happy to show off the “baby bump”...

But I won’t go there. 

Because, you know, sometimes when you’re eight months pregnant all you want is a nice new outfit.  Something, anything, to make you feel just a little bit better and forget that you’ve been in the same maternity pants for about seven days straight. So if Simpson wants to add her stye to the growing maternity clothing industry – and add maternity clothes to her 24-product fashion portfolio – awesome.

She says her new line will have a “vintage 1970s feel,” with maxi dresses, printed tops and so on. (The women I know who gave birth in the 1970s have never said anything nice about their maternity duds, but I’m guessing Simpson will try to fix this.)

No word about whether an animal print kaftan, the sort that she wore to the hospital, according to her Tweets, will be in the mix.


Read Comments

View reader comments | Comment on this story

  • Weekly review of global news and ideas
  • Balanced, insightful and trustworthy
  • Subscribe in print or digital

Special Offer


Doing Good


What happens when ordinary people decide to pay it forward? Extraordinary change...

Danny Bent poses at the starting line of the Boston Marathon in Hopkinton, Mass.

After the Boston Marathon bombings, Danny Bent took on a cross-country challenge

The athlete-adventurer co-founded a relay run called One Run for Boston that started in Los Angeles and ended at the marathon finish line to raise funds for victims.

Become a fan! Follow us! Google+ YouTube See our feeds!