Subscribe

Why is 'Friends' still so popular?

The announcement of a 'Friends' reunion Wednesday elicited a global frenzy. 

  • close
    Lisa Kudrow as Phoebe Buffay (L), Courteney Cox Arquette as Monica Geller, Jennifer Aniston as Rachel Green (R)
    Danny Feld/Warner Bros.
    View Caption
  • About video ads
    View Caption
of

When NBC tweeted Wednesday a vague, 44-character news announcement that included the hashtag, “#FriendsReunion,” the world went bonkers. Reaction gifs were evoked. Memes were created. Nearly a thousand news articles materialized in less than 24 hours, fueling the frenzy over a TV show that ended well over a decade ago.

Except, the reunion itself isn’t a “Friends” reunion per se. The six main cast members will appear together in a two-hour special – not for a revival episode but a tribute event to the comedy director James Burrows, who directed 15 “Friends” episodes in his prolific career in television. The tribute celebrates his 1,000th-episode mark.

The actors, in fact, may not even be in the same room during the special.

Recommended: The 20 best TV sitcoms of all time – readers' choice

“I’m hoping all six will be in same room at same time. I’m not sure we can logistically pull it off,” NBC entertainment chairman Robert Greenblatt told reporters.

But executives knew that #FriendsReunion, however ambiguous, would create a buzz. After all, “Friends” remains one of the most widely syndicated shows on TV, counting up to eight reruns every day between TBS and Nick at Nite. In Britain, where the show is broadcast on Comedy Central, viewership has grown 11 percent since 2015. And who knows how many viewers, both new and old, are streaming the sitcom on Netflix.

It’s been 12 years since the series finale, but "Friends" hasn’t lost any of its cultural clout. If anything, nostalgia for the antics of Ross, Rachel, Monica, Chandler, Phoebe, and Joey has rekindled its popularity.

For critics, it’s a perplexing – and often annoying – cultural phenomenon. The show was never considered groundbreaking or profound in its musings. Compared to the other quintessential 90s TV marvel, “Seinfeld,” “Friends” is often considered insipid in humor and derivative in premise. When it premiered in 1994, reviews were tepid at best.

“NBC's new sitcom "Friends" comes across like a 30-minute commercial for Dockers or Ikea or light beer, except it's smuttier.… [The actors] all look nice, and it's sad to see them degrading themselves,” one critic wrote in The Washington Post.

And yet.

The current popularity of “Friends” can be attributed, in part, to a wider nostalgia for the 90s. For instance, the 1995 comedy “Clueless” experienced a colossal revival two or three years ago, the peak of which was when rapper Iggy Azalea replicated the film in a music video. In the ranks of flannel, TLC, and cassette tapes, “Friends” have been reintroduced – thanks to Netflix – to Millennials too young to have watched the early seasons.

But there’s more to it than Clinton-era zeitgeist. What makes “Friends” so special, so fervently loved, and so viral in 2016 is its championing of lighthearted pleasantries. Its most chided elements – the provision of comfort and shallow pleasure – turn out to be the show’s most effective assets.

“The tug of nostalgia is strong, but Friends, which was ‘nothing more’ than a very funny, anxiety-free sitcom starring a supremely talented cast, almost doesn’t require nostalgia to be glowingly appreciated from this particular vantage point,”  Salon’s Willa Paskin writes on the 20th anniversary of the show. “The pure pleasure-giving sitcom has never been a rarer thing.”

Beyond the general sentiment of delight, the script was also able to accomplish astute character development, aided by a cast of superb actors, of course.

In a blogpost on the Huffington Post, TV producer M. Scott Veach sheds some light on how “Friends” was able to grasp one of most coveted elements of good writing – empathy:

I read a study once about some cognitive scientists who had discovered a part of the brain they called "mirror neurons." If I remember the study correctly, the idea behind mirror neurons is that they activate when you see/watch something that you perceive to be "like yourself in some significant way."

...

I have no idea if anyone has studied this further but I do vividly remember reading that article and knowing exactly what they were talking about. I remember experiencing that same feeling when I watched Friends for the first time. I was 20 years old at the time and I remember, quite vividly, having a feeling of recognition mixed with aspiration. I saw parts of myself in Ross and Chandler (as I suspect all people do) and I saw many ways that I would like to be in Ross and Chandler (wealthy, attractive, etc).

And who wouldn’t want to have friends like Chandler and Ross?

About these ads
Sponsored Content by LockerDome
 
 
Make a Difference
Inspired? Here are some ways to make a difference on this issue.
FREE Newsletters
Get the Monitor stories you care about delivered to your inbox.
 

We want to hear, did we miss an angle we should have covered? Should we come back to this topic? Or just give us a rating for this story. We want to hear from you.

Loading...

Loading...

Loading...

Save for later

Save
Cancel

Saved ( of items)

This item has been saved to read later from any device.
Access saved items through your user name at the top of the page.

View Saved Items

OK

Failed to save

You reached the limit of 20 saved items.
Please visit following link to manage you saved items.

View Saved Items

OK

Failed to save

You have already saved this item.

View Saved Items

OK