Subscribe

Microsoft hints at new Lumia phone, the first without Nokia's name

Microsoft announced Friday that it will release a new version of its Lumia phone Tuesday. The new Lumia phone will be the first to drop the Nokia name. 

  • close
    Microsoft is expected to announce a new Lumina phone on Nov. 11.
    Microsoft
    View Caption
  • About video ads
    View Caption
of

In a classic tech industry move, Microsoft has the tech world abuzz by releasing a single date: 11.11.2014.

On that date, Microsoft will unveil its new Microsoft Lumia smart phone. It will be the first Lumia without the Nokia label. Microsoft posted a blog late Thursday announcing the release date, but it didn't explain much about what we can expect from the new device. All that is currently known is what is shown in the photo that Microsoft released. It will have an orange case and a front camera. The post simply stated, "Microsoft is delivering the power of everyday mobile technology to everyone."

In an effort to gain full control of its smart phone business, Microsoft's new phone will drop the Nokia label and replace it with Microsoft's name. In April, Microsoft bought Nokia's mobile devices unit for $7.2 billion. Then in October, Microsoft stated it would officially end the Nokia line. Microsoft told The Verge that Nokia France would be the first company to transition to Microsoft Lumia for its Facebook, Twitter, and other social media sites. Other countries would soon follow suit. 

The Nokia brand isn't going away completely. It will still be found on the Lumina 730, 735, and 830. The company will continue to make budget devices like the Nokia 130.

Window's mobile operating system has struggled to find users. Only 2.5 percent of the world's mobile devices use the operating system, according to research firm IDC. Google's Android is on 85 percent of mobile devices worldwide.

On Thursday, Microsoft, in a major move, released a free version of its Office suite for iPhones and iPads. It marks a major shift for Microsoft, whose new chief executive, Satya Nadella, is pushing the company to mobile and Web-based products.

"The relaunch of the company’s most iconic suite as free software on its arch-rival’s most iconic mobile device marks a turning point," wrote Wired's Marcus Wohlsen. "Instead of trying to cram mobile computing into a shape that fits its old model, Microsoft is reshaping itself to fit what mobile computing already has become."

About these ads
Sponsored Content by LockerDome
 
 
Make a Difference
Inspired? Here are some ways to make a difference on this issue.
FREE Newsletters
Get the Monitor stories you care about delivered to your inbox.
 

We want to hear, did we miss an angle we should have covered? Should we come back to this topic? Or just give us a rating for this story. We want to hear from you.

Loading...

Loading...

Loading...

Save for later

Save
Cancel

Saved ( of items)

This item has been saved to read later from any device.
Access saved items through your user name at the top of the page.

View Saved Items

OK

Failed to save

You reached the limit of 20 saved items.
Please visit following link to manage you saved items.

View Saved Items

OK

Failed to save

You have already saved this item.

View Saved Items

OK