Barnes & Noble Nook Tablet overtakes Kindle Fire in one key metric

According to a new report, when it comes to Web traffic, Amazon's Kindle Fire currently lags behind the Barnes & Noble Nook Tablet. 

|
Reuters
The Nook Tablet is shown at a press event in New York earlier this year.

When it comes to tablet Web traffic, there's the Apple iPad and there's everyone else.

According to a new study from Chitika, a company that monitors online ad impressions, over 90 percent of all tablet traffic comes from iPad devices. In a distant second place? The Samsung Galaxy Tab line, which accounted for 1.77 percent of the impressions collected by Chitika. 

But it's further back in the pack that things start to get really interesting. To wit: At some point this month, Chitika says, the Barnes & Noble Nook Tablet overtook the Amazon Kindle Fire in terms of user time spent online. Horizons readers will remember that the Fire was released with great fanfare (and amid generally positive reviews). Sales seemed solid.

And yet Chitika says the Fire is suddenly lagging behind the Nook. 

"Barnes & Nobles’ e-reader with tablet capabilities now accounts for 0.85 percent of all tablet web traffic versus Kindle Fire’s .71 percent," the Chitika team writes. "In the time since that study, Barnes & Noble has launched a new advertising campaign, and their newest device sold out within weeks. While that device is a simple e-reader without Web browsing capabilities, the increase in Nook use may be attributed to brand familiarity through these advertisements."

In related news, Microsoft could be close to releasing a tablet powered by Windows RT, a mobile-centric version of its Windows 8 operating system. While a company such as Samsung, for instance, doesn't have the same kind of market clout as Apple, Microsoft certainly does, and depending on what kind of features this (as of yet speculative) machine gets, the tablet game may be in for a bit of a shake-up. 

Do you agree? Drop us a line in the comments section. And for more tech news, follow us on Twitter @venturenaut.

You've read  of  free articles. Subscribe to continue.
Real news can be honest, hopeful, credible, constructive.
What is the Monitor difference? Tackling the tough headlines – with humanity. Listening to sources – with respect. Seeing the story that others are missing by reporting what so often gets overlooked: the values that connect us. That’s Monitor reporting – news that changes how you see the world.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.

QR Code to Barnes & Noble Nook Tablet overtakes Kindle Fire in one key metric
Read this article in
https://www.csmonitor.com/Technology/Horizons/2012/0615/Barnes-Noble-Nook-Tablet-overtakes-Kindle-Fire-in-one-key-metric
QR Code to Subscription page
Start your subscription today
https://www.csmonitor.com/subscribe