Yahoo! loves Tiger Woods. "God bless Tiger," says Yahoo! CEO
Tiger Woods mania. Yahoo! CEO Carol Bartz said the interest in the Tiger Woods scandal has meant a big increase in traffic to Yahoo!
Hey, who says things are all going downhill for Tiger Woods?
There's at least one company out there that likes him.
While advertisements featuring the golfer have begun to disappear from television and at least one sponsor -- Gatorade -- has dropped him altogether (although reportedly before the scandal), one CEO is thanking God, literally, for his implosion.
"God bless Tiger," Bartz said while discussing the surge of Woods-related traffic to the site. "This week we got a huge uplift: Front Page, News, Sports, Gossip. He just filtered through the whole place."
More traffic means more display ads Yahoo can serve up on its pages and that means more money.
How much more? When asked if the scandal would "make" Yahoo's quarter, Bartz said,"Oh, absolutely. He already has."
So is Bartz saying that in the world of Internet traffic, any news is good news? Not exactly. Some scandals are better than others, she said -- although she may have wanted to remain silent on this topic.