Apple, a company not known for playing well with others, did not authorize this syncing feature. Palm's engineers just figured out a way to trick iTunes into thinking the Pre is an iPod – the first instance of a third-party device coming with such software built-in.
Sure enough, last week's iTunes update killed the feature. However, Palm said Thursday night that a free, automatic update will once again allow the Pre to transfer music, photos, and video through Apple's software. Cool, but for how long?
The AP reminds readers that this back-and-forth battle between Apple and Palm is a new but growing rivalry. Palm's chairman and CEO Jon Rubinstein "once was an executive at Apple and oversaw the iPod. The Pre includes a 'multi-touch' screen like Apple's iPhone, which lets users do things like pinch the display to zoom in and out."
Will either side give up this tit-for-tat? Let us know below or on Twitter.