It’s hard to describe the massive success of online social networks. Every month, Facebook and MySpace attract millions of new users. And every time I boot up my computer, it seems there’s a new competitor vying to steal away their audience.
62.3 percent of Americans visited at least one online social network during the past year. By contrast, 42 percent of Americans voted in the 2004 presidential election. That’s not quite a fair comparison – many of the people who use social networks are too young to vote. But the difference is enormous: 189.9 million on social networks; 122.2 million voted.
37.4 million unique visitors surfed to Facebook.com in June. That’s more than the entire population of Canada (33.2 million), and a 5 percent bump over May’s numbers.
72.8 million unique visitors headed to MySpace.com last month – more than Canada and Spain combined.
11 hours and 17 minutes is how long the average American MySpace user spent on the site over the past 3 months. Facebook users spent just under 9 hours cruising from profile to profile.
9.5 million new visitors checked out Facebook during the past year – a 34 percent jump. Imagine all of Sweden (9 million people) getting the urge to try out Facebook.
Next week, the Monitor will attempt to answer the difficult question, “do social networks actually make any money?” Stay tuned.