USA Update Super Bowl ads: Why advertisers can't pass up the pregame show (+video)

Super Bowl ads, or trailers designed to tease them, are running more and more in the weeks-long advertising pregame show, a way for companies to advertise they will be advertising during the Big Game.

Anheuser-Busch/AP

Spoiler: In one Super Bowl ad airing Feb. 2, John Stamos will eat some Greek yogurt; in another, Steven Colbert will hold a bowl of pistachios; and, in another, Arnold Schwarzenegger will consider playing a game of ping pong.