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Latest News Wires Lego for girls: Building profits by catering to girls

Lego for girls: The Lego Friends, a Lego product line designed for girls, is a big hit. The new Lego blocks boosted sales by 25 percent in 2012.

By StaffAssociated Press / February 28, 2013

REUTERS/Andrew Kelly/Insider Images

Lego's sales soared 25 percent last year thanks in part to its new series of building blocks designed for girls.