Why don't people conserve energy and water? : Shahzeen Attari at TEDxBloomington

Shahzeen Attari's TEDxBloomington talk conveys her research focusing on the psychology of resource consumption. Her work at the Indiana University School of Public and Environmental Affairs seeks to understand how people think about their use resources and what factors motivate conservation of electricity and water. Her paper entitled "Public perceptions of energy consumption and savings" published in the Proceedings of the National Academies of Sciences saw attention from mainstream media outlets, including The Economist, New York Times, CNN, and BBC.