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Secrets to blogging fame from Julie Powell

Powell found more than an outlet with her “Julie & Julia Project.” You can too.

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Some bloggers who are hoping to attract advertisers measure it in the number of visitors. Others who want to increase their profile focus more on the number of comments or sites linking to their blog. Still for others, it’s about personal satisfaction.

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But bloggers who want to break out of the pack have to do more than post regularly, said Rowse. They have to market themselves, network, write guest posts and “do something controversial, creative or big,” to gain attention.

“The adage of build it and they will come certainly doesn’t apply in most cases,” he said. “There’s a lot of work to be done on a successful blog — writing is just one part of the mix.”

Even using a blog to get a book deal is difficult. Blog posts are not chapters, said Brooke Warner, senior editor at Seal Press, which in 2008 published blogger Jennette Fulda’s “Half-Assed: A Weight-Loss Memoir.” Most are short and written in real-time.

There is a difference in writing four paragraphs of disconnected ideas and 80,000 words of a story that can sustain a reader’s interest, she said.

Fulda, of Indianapolis, said her PastaQueen blog was good for remembering things, such as when she could fit into a medium T-shirt. But she still had to write new material.

Most blog success will come down to how passionate bloggers are about a topic and how much their stories resonate with readers.

Gretchen Rubin, author of the forthcoming memoir “The Happiness Project,” said she chose to blog about her quest for happiness because it was something new and challenging and she wanted to chronicle her steps. But it was hearing back from the readers that was gratifying, she said.

“Part of it is that everyone is interested in happiness in some way,” said Rubin. “A lot of people write about it in universal terms to be widely applicable. I’m always writing through the lens of my own experience.”

Powell advises bloggers not to spend too much time on strategizing and branding. Start with what you want to write and then hope it resonates with people.

If you’re not passionate about what you are writing, you are not going to keep the content fresh, said McLean.
“You have to kind of set aside the `how many hits am I getting?’ `am I going to get Daily Beast linking to me?”’ said Powell. “And get back to the basics of `I’m going to do this because I love it.’ Whatever `it’ is.”

5 tips for blogging your way to succes

Chances are, your blog is not going to land you a book or movie deal like Julie Powell or make you a superstar like Perez Hilton.

But it can bring you personal satisfaction, give you an outlet for expression, help you connect with others and even assist you with leveraging a business. Along the way, you may even come across a little fame. Here’s how:

— Blog about what you are passionate about, said Jennifer McLean of blog search engine Technorati. Coming up with fresh and interesting content is easier. And if you’re only blogging for money or fame, readers will pick up on it, she said.

— Make sure you post frequently, said Gretchen Rubin, who blogs about happiness. “That is a sign of vitality on a blog.” And have a clear idea of what you are blogging about. Blogs do better when you have a focus.

— If you are an aspiring author, show that you have a loyal following, said Brooke Warner, senior editor at Seal Press. “When someone says I get 25,000 unique visitors a month, we pay attention,” she said. “They have readers and either their story or writing is really good.”

— Develop your unique voice. Powell, who blogged about cooking all the recipes in a Julia Child cookbook, had a “unique hook — nobody else had done that,” said Ellen Gerstein, vice president of marketing for John Wiley & Sons. She also brought a lot of humor to her blog.

— Spend time on marketing, said Darren Rowse of ProBlogger.net, a blog with tips for bloggers. With millions of blogs afloat on the Web, writing posts isn’t enough to attract followers, he said. Focus on writing guest posts for other blogs or networking, for example.