Apple introduces two new iPads, new Macs
The iPad Mini is about half the size of the regular iPad, and starts at $329.
(Page 2 of 2)
A new Mac Mini starts at $599 and comes with 4 gigabytes of RAM, or working memory, and a 500 GB hard drive for storage. A $999 version comes with a terabyte hard drive, or double the capacity.Skip to next paragraph
Subscribe Today to the Monitor
The audience cheered as Schiller unveiled new iMac computers. It looks like a super-thin display screen, but Schiller noted that "there is an entire computer in here."
There will be models with Apple's new fusion drive. That's a combination of the traditional, spinning hard drive and one using "flash" memory. Flash is faster, but capacity is smaller. Schiller says the fusion drive will have the speed of flash and the capacity of regular hard drives.
They will come in two display sizes. The 21.5-inch version starts at $1,299, and the larger one at $1,799. They will be available in December.
As he introduced the new iMacs, he showed on a giant display how the iMac has shrunk over the years.
Apple says it sold its 100 millionth iPad two weeks ago. That means it sold about 16 million since the end of the second quarter, the last time it released a figure.
Cook discussed how teachers have been using iPads in their classrooms and said electronic textbooks through iBooks are now available for 80 percent of the high school curriculum. It was a sign Apple was looking to challenge Amazon.com Inc., which has been pushing textbooks on its Kindle devices.
Apple unveiled a new iPad, but it's a full-sized version — an update to the third-generation device that went on sale in March. It promises a faster processing chip and faster wireless Wi-Fi connectivity.
It will also sport the new connector that Apple unveiled with the new iPhone 5 last month. Apple says the new connector helps the company keep up with modern times, but it also requires consumers to buy new accessories or an adapter.
Prices remain the same, starting at $499.
After much anticipation, Schiller unveils the iPad Mini.
"You can hold it in one hand," he said. It's not just a shrunken down iPad. It's an entirely new design."
The smaller iPad has a 7.9-inch screen, digitally reversed from the full-sized iPad's 9.7 inches.
Schiller said all of the software designed for the original iPad will work on the smaller one, as the display is 1024 by 768 pixels — the same as the original iPad.
The latest, full-sized iPad has a sharper screen at 2048 by 1536 pixels.
The new iPad Mini starts at $329, which makes it more expensive than rival, 7-inch products.
Advance orders for the iPad Mini and the new full-sized iPad will begin Friday. They will be available for sale Nov. 2.
The $329 price puts the Mini between the 2011 full-sized iPad model at $399 and the 4-inch iPod Touch at $199. By contrast, Amazon.com Inc.'s Kindle Fire starts at $159, and Google Inc.'s Nexus 7 at $199. Both have 7-inch screens.
There's also a version that will be capable of using cellular networks. That will go on sale two weeks later. That's a feature the cheaper, 7-inch tablets don't have.
The event wrapped up.
Apple stock declined $16.03, or 2.5 percent, to $618. Shares of Amazon.com Inc., whose Kindle Fire tablets compete with the iPad, fell 28 cents to $233.50.