As Mayer takes reins at Yahoo, what's her first order of business?
Marissa Mayer started her new job Tuesday, leading her former rival, Yahoo. Mayer will be Yahoo's fifth CEO in the past five years.
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This marks the second time that Yahoo has snubbed Levinsohn, 48, who previously had been best known for overseeing the Internet operations for Rupert Murdoch's News Corp.Skip to next paragraph
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Levinsohn had been vying for the CEO job after Bartz's firing, only to be passed over when Yahoo lured Thompson away from eBay Inc.
Mayer told the AP that she wasn't looking to leave Google Inc. when Yahoo first contacted her June 18 about the job.
Her hiring threatens to alienate Levinsohn at a time when he has been steering Yahoo's recent emphasis on producing more original content and highlighting material provided by other media outlets in an effort to persuade its website's 700 million monthly visitors to stick around longer. Recent partnerships include those with ABC News and the financial news channel CNBC.
"Marissa's first order of business should be convincing Levinsohn to stay," Gartner's Weiner said. "If he leaves, there will be an exodus" among the Yahoo employees working on the content for the company's website.
Mayer declined to comment on any discussions she might have planned with Levinsohn.
Even if Levinsohn and his allies leave, Yahoo should still benefit from the connections and reputation that Mayer built during her years at Google, predicted J.P. Morgan analyst Doug Anmuth.
Mayer may "be able to attract more high quality engineering talent to Yahoo, which we think is needed after several years of strategic and leadership flux," Anmuth wrote in a research note late Monday. Yahoo decided to lay off about 2,000 employees, or about 14 percent of its workforce, in April while Thompson was still CEO.
Anmuth also expects Mayer to bring in new managers as she shapes her team. Mayer will be greeted by at least one familiar face on Yahoo's senior management team. While serving as Yahoo's interim CEO, Levinsohn last month lured away another Google executive, Michael Barrett, to be Yahoo's chief revenue officer.
The terms of Mayer's contract weren't spelled out Monday. Mayer is already wealthy from stock options that she got before Google went public in 2004.
Yahoo is set to report its second-quarter earnings Tuesday afternoon, just a few hours after Mayer starts her new job. Those numbers are expected to show Yahoo's revenue growth remains sluggish even though advertisers have been spending more money on the Internet.
Mayer said she intends to skip Yahoo's Tuesday afternoon conference call to discuss the results with stock market analysts so she can start to get a better grasp on the task ahead of her. She already has canceled vacation plans for next month.
"For me work is fun, and fun is work," Mayer said. "I am very excited about the big challenges here, and I can't wait to work on them. It's going to be very, very energizing."