iPad newspaper arrives Wednesday. Can it survive?
News Corp. will likely launch an iPad newspaper today. Reports say "The Daily" will only come on iPads and will cost money to download. Can an iPad newspaper last when so much free news exists online?
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Much is made of The Daily’s walled-off nature. Some critics have said this will be its downfall. And it could be. But it’s also the case that people who work online (like media pundits and journalists) tend to think of everyone else as reading news online all day, too. It could be that there is a large audience for a single daily online publication.Skip to next paragraph
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If so, it has to be high quality, argues news industry analyst Ken Doctor. “Our time is lots more valuable than 99 cents a week,” he writes, “and reading The Daily means adding a new daily habit, replacing some other news reading, we’d think, or some other activity to be sure. To displace other habits, newsy and otherwise, it must compel our attention.”
Doctor notes that events in Egypt this week will provide the perfect test for Murdoch’s insistence on publishing once a day with minimal updates. “If it has yesterday’s Egypt news, as the revolution goes down, it will read like yesterday’s paper, while CNN excels live from the street. That’s the advantage the Journal, the Times and every newspaper has — a print compilation still valuable as a package to tens of millions and the ability to do continually updated news.”
Given the public-relations blitz, the app’s unprecedented endorsement by, and promotional help from, Apple and the ease of subscribing via iTunes, The Daily is almost certain to do well at first. But Doctor, like Kafka, wonders what will happen when the buzz dies down. Again, the app’s walled-off nature comes into play here: most online media marketing is based on Web search and referrals from Facebook and Twitter links. How will those things work with The Daily? And “what might it do with a Flipboard?” Doctor asks.
Clayton Morris of the News Corp.-owned Foxnews.com has five wishes for his sister publication’s app — nearly all of them to do with his desire for links to outside publications, the ability to tweet articles, etc. But it seems Murdoch is betting that there is a substantial audience of non-tweeters out there — people who just want to sit back and read the news without feeling the need to go hopping around online.
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