Skip to: Content
Skip to: Site Navigation
Skip to: Search


More tablet owners know Amazon's vision of Android than Google's

The Kindle Fire, the new Amazon tablet, is responsible for more than half of all Android activations, according to a new study. 

By Matthew Shaer / April 27, 2012

The Kindle Fire tablet is introduced by Amazon CEO Jeff Bezos last year.



More than half of all Android tablet activations in the US come courtesy of the Kindle Fire, the multimedia tablet released last year by Amazon. So says comScore, which released a report this week showing that the Kindle Fire accounted for 54.4 percent of all Android tablet sales – that compared to a meager seven percent share for the Xoom and 15.4 percent for the Samsung Galaxy Tab line. 

Skip to next paragraph

Recent posts

"Within the Android tablet market," comScore reps wrote in a statement, "Kindle Fire has almost doubled its share in the past two months from 29.4 percent share in December 2011 to 54.4 percent share in February 2012, already establishing itself as the leading Android tablet by a wide margin."

As PC World notes, there is a major caveat here: comScore did not include the Android-powered Nook Tablet and Nook Color from its report. The reason? ComScore says those devices are e-readers, not tablets. Still, the import of the figures is clear: When consumers pick up Android tablets, they generally don't pick up the higher-end models such as the Galaxy Tab.

Instead, they pick up bargain-priced, accessible, (mostly) full-featured tablets such as the Fire. Obviously, part of the math here has to do with the Fire itself. The Amazon device plugs into the Amazon ecosystem, and that's no small thing. But the comScore report may also represent a way forward for tablet manufacturers that are not Apple.

Instead of trying to go toe-to-toe with the iPad, these companies can undercut the iPad on price, and offer an alternative tablet experience. 

A final note here about the tablet market in general: It's still very much dominated by Apple. According to a report released by Forrester last month, about 73 percent of the tablet market belongs to the iPad, with all other competitors, including Google's Android and RIM, jostling for the scraps. 

For more tech news, follow us on Twitter @venturenaut. And don’t forget to sign up for the weekly BizTech newsletter.


Read Comments

View reader comments | Comment on this story

  • Weekly review of global news and ideas
  • Balanced, insightful and trustworthy
  • Subscribe in print or digital

Special Offer


Doing Good


What happens when ordinary people decide to pay it forward? Extraordinary change...

Danny Bent poses at the starting line of the Boston Marathon in Hopkinton, Mass.

After the Boston Marathon bombings, Danny Bent took on a cross-country challenge

The athlete-adventurer co-founded a relay run called One Run for Boston that started in Los Angeles and ended at the marathon finish line to raise funds for victims.

Become a fan! Follow us! Google+ YouTube See our feeds!