Apple iPad sales hit 1 million in less than a month

It took only 28 days for the iPad to sell 1 million copies. The Apple iPhone took twice as long.

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    The Apple iPad tablet aims to be part e-reader, part laptop.
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Magical? Maybe. Popular? Definitely.

Apple announced Monday that it has sold 1 million of its new iPad tablet computers. Aided by the launch of the iPad 3G, the company hit the record Friday -- just 28 days after the device went on sale.

“One million iPads in 28 days -- that’s less than half of the 74 days it took to achieve this milestone with iPhone,” says Apple CEO Steve Jobs in a statement. “Demand continues to exceed supply and we’re working hard to get this magical product into the hands of even more customers.”

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Tech analysts forecasted a much slower start for the iPad. Hudson Square Research analyst Daniel Ernst told Reuters that he foresaw Apple taking months to reach 1 million sales. The iPad is a "game-changer," he now tells Reuters. "This is a product that could really redefine how we consume a lot of content."

A month after the original launch of the iPhone in June 2007, AT&T counted 146,000 running on its network. Wall Street consensus expected a number several times larger. But from this sluggish beginning, Apple picked up considerable speed. Just a few months later, the iPhone and iPod Touch collectively became the fastest-adopted gadgets in history.

Could the iPad follow a similar trajectory? More clues will arrive later this month, when the iPad goes on sale internationally.

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