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iPad parts cost $219, iSuppli posits, strengthening case for price-drop

The iPad isn't yet for sale, but the mid-grade, 3G-equipped iPad is Apple's most profitable model, researchers found.

By Andrew Heining / February 10, 2010

The revelation that Apple's iPad tablet could cost as little as $229 to make lends more credibility to rumors about a future price drop.

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You can't even buy one yet, but already the world is abuzz about changes to the iPad's price and how it's sold.

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Despite the speculative nature of much of the chatter, Monday's iPad news, that executives at Apple are open to a price drop should things not go well for the tablet, just got a big vote of validation.

The sleuths at market research and tear-down specialist iSuppli on Wednesday released results of a virtual tear down of the iPad, and the findings suggest Apple has a lot of headroom on the iPad's price.

The iPad, which will range in retail price from $499 to $829, depending on storage capacity and whether 3G connectivity is included, costs between $229 and $346 to build, iSuppli found. The bulk of an iPad's cost? That 9.7-inch LCD touchscreen display, which weighs in at $80. The three flash memory chip options (16, 32, or 64 GB) cost Apple just $29, $59, and $118 respectively.

Before you go decrying the "Apple Tax" and tearing your hair out with screams of highway robbery, the usual caveats apply: iSuppli reminds that its estimates "account only for hardware and manufacturing costs and do not include other expenses such as software, royalties and licensing fees."

Still, a device that costs $287 to make, as the mid-grade, 3G-equipped iPad does, selling for $729? Seems like there's definitely room for a reduction.

For comparison sake, iSuppli appraised the newest $79 Apple iPod Shuffle at $21 and the $359 Amazon Kindle at $185.

The full virtual tear down report is here.

We're starting to sound like a broken record, but this analysis makes waiting for a price drop seem like even more of a smart move.

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