- In surprise move, GOP leaders admit defeat in payroll tax battle
- More than 30,000 Germans turn out against anti-piracy treaty ACTA
- Does Obama blueprint reduce budget deficit fast enough? (+video)
- Pentagon budget: Does it pit active-duty forces against retirees? (+video)
- Deadlock on Syria: Likely crimes against humanity, but no plan of action
Yahoo! loves Tiger Woods. "God bless Tiger," says Yahoo! CEO
Tiger Woods mania. Yahoo! CEO Carol Bartz said the interest in the Tiger Woods scandal has meant a big increase in traffic to Yahoo!
Although some sports fans may be disheartened by the Tiger Woods scandal, at least one company appreciates him. Yahoo! CEO Carol Bartz said the interest in Tiger Woods has produced a surge in traffic to the site.
NEWSCOM
Hey, who says things are all going downhill for Tiger Woods?
Skip to next paragraphRecent posts
-
02.10.12
With new music hardware, Google takes aim at your living room -
02.10.12
iPad 3 rumors solidify around release window, but not features -
02.10.12
Google plans to challenge Dropbox with cloud-sync service: report -
02.09.12
Steve Jobs: FBI file says Apple CEO could 'distort reality' -
02.09.12
iPad 3 unveiling set for March: report
There's at least one company out there that likes him.
While advertisements featuring the golfer have begun to disappear from television and at least one sponsor -- Gatorade -- has dropped him altogether (although reportedly before the scandal), one CEO is thanking God, literally, for his implosion.
Yahoo CEO Carol Bartz told attendees of the UBS Global Media and Communications Conference yesterday that the Tiger Woods soap opera has meant great business for the search company.
"God bless Tiger," Bartz said while discussing the surge of Woods-related traffic to the site. "This week we got a huge uplift: Front Page, News, Sports, Gossip. He just filtered through the whole place."
More traffic means more display ads Yahoo can serve up on its pages and that means more money.
How much more? When asked if the scandal would "make" Yahoo's quarter, Bartz said,"Oh, absolutely. He already has."
So is Bartz saying that in the world of Internet traffic, any news is good news? Not exactly. Some scandals are better than others, she said -- although she may have wanted to remain silent on this topic.
"[This] is better than Michael Jackson dying; it is kind of hard to put an ad next to a funeral," Bartz joked, reportedly to little laughter.
----------
Hey, we'll never compare Tiger Woods with Michael Jackson's funeral, but if we do it'll only be on Twitter. So follow us.
See also:
Gatorade drops Tiger -- a hint of things to come?
Transgressions damage control - where does Tiger go from here?








These comments are not screened before publication. Constructive debate about the above story is welcome, but personal attacks are not. Please do not post comments that are commercial in nature or that violate any copyright[s]. Comments that we regard as obscene, defamatory, or intended to incite violence will be removed. If you find a comment offensive, you may flag it.