Another month, another gain for Bing

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It was another good month for Bing, the search engine rolled out by Microsoft this spring. According to the analytics company comScore, Bing captured an additional .4 percent of the US search market in August – a gain that puts Bing at a 9.3 percent market share.

Google, by comparison, holds 64.6 percent.

The gap is big, but not insurmountable, especially considering the pace at which Bing has snatched up new users. As we noted earlier this month, a new batch of figures released by Nielsen put Bing as the fastest growing search engine in the United States.

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Bing was first unveiled on May 28, at the All Things Digital Conference. Microsoft had initially promised the engine would be live by June 3, but the service went online two days early. A major multimedia advertising campaign – comprised of banner ads, video spots, and interactive displays on social networking sites such as Facebook and Twitter – soon followed.

The ads, which have continued to run on TV, position Bing as a “decision engine” – a tool more dynamic and friendly than Google.

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