'Will the Queen tweet?' and more on Twitter

Oops. A better approach, Robinson writes, is leaving the tweeting to higher-ups, as Jetblue, Zappos.com, and McDonald's do.

Murdoch not interested

At the Sun Valley media and technology conference in Idaho this week, News Corp. chief Rupert Murdoch cautioned those thinking of investing in Twitter, Reuters reported. The annual conference is described as offering hot Internet start-ups that older media conglomerates seek to buy to enhance their businesses.

Mr. Murdoch's company bought now-struggling social networking site MySpace in 2005. The site recently laid off 400 workers, or 30 percent of its staff. Asked whether he'd now consider selling it, Murdoch reportedly replied "Hell no."

La Russa strikes out with balked-at lawsuit

Those puns were just too easy. Apologies.

St. Louis Cardinals manager Tony La Russa made headlines last month when he sued Twitter because someone had registered an account in his name and was pretending to be him on the site. This week the suit was officially dropped [link opens PDF].

Impersonation is a violation of Twitter's terms of service, so the site disabled the account, but as TechCrunch reports, there is some disparity in how the suit came to be dropped. La Russa claimed he and Twitter reached a settlement out of court where the site agreed to donate money to his charity. Twitter, in a blog post detailing its "verified accounts" initiative, says that no money changed hands.

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We're not the Queen and we don't sell pizza, but we're on Twitter too. Follow us @csmhorizonsblog.

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