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By the numbers: No. 1 for every medium

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Top website: Google and its many offshoots (YouTube, Gmail, etc.), which reel in 120,498,000 unique users a month. Yahoo (flickr,, etc.) was close behind with 114,872,000.

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Top website viewed via cell phones: Yahoo Mail, with 15,249,000 unique users in October. That's 30 percent more than No. 2 Google search.

Top mobile phone: Motorola RAZR V3, with 9.3 percent of subscribers. The top smart phone is Apple's iPhone, which hit No. 4 on the general list with 1.5 percent.

Top cell phone ring tone: "Lollipop" by Lil Wayne, according to Billboards Hot RingMasters.

Most downloaded song: "Low" by Flo Rida.

Most listened to song on the radio: "No One" by Alicia Keys. Her album, "As I Am" topped Nielsen's album list.

Top adult nonfiction book: "A New Earth" by Eckhart Tolle, which also was the No. 1 audio book.

Top adult fiction book: "The Shack" by William P. Young.

Top box-office movie: "The Dark Knight," which raked in $530 million. Three superhero movies made the list, with "Iron Man" hitting No. 2 ($318 million) and "Hancock" reaching No. 4 ($227 million).

Top DVD and Blu-ray: "Iron Man."

Most played video game console: PlayStation 2, with 31.7 percent of gamers' time spent playing it. The much newer Xbox 360 made No. 2 with 17.2 percent of minutes played.

Most played computer game: "World of Warcraft," with players putting in more than 11 hours a week.

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