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By the numbers: No. 1 for every medium

By / January 5, 2009



While Nintendo's Wii grabs most of the media buzz, the 8-year-old PlayStation 2 is still 2008's most played video system in America, in terms of actual minutes used. That was one of several interesting stats that came out of Nielsen's top ten of everything list for 2008. Here are some highlights:

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Top television series: "American Idol" (Tuesday) with 15.5 percent of homes tuning in. Idol's Wednesday followup got second place with 15.3 percent of homes.

TV's top "timeshifted" series: "Heroes," which gained 35 percent more viewers if you counted those who viewed episodes up to seven days after their original airing.

Top televised event: The Super Bowl, which snagged 43.1 percent of homes. The post-game show held on to 30.1 percent, making it No. 2.

America's favorite TV ad: The NFL's spot where "Ephraim Salaam describes how Chester Pitts became an NFL player." Here's the ad:

TV show with the most product placement: "Biggest Loser" with 6,248 occurrences. No. 2, American Idol, only used three-quarters as many. No. 10, Hell's Kitchen, used less than a third as many product placements.

Biggest ad budget: Procter and Gamble, which spent $2,342,319,397 on traditional media advertising spots, more than double most of the runners-up.

City with the most people spending $500+ online: Washington, D.C., with 39 percent of adults ringing up a bill. The national average is 25 percent.

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